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The core difference between inbound and outbound marketing practices lies in how a brand approaches consumers. Inbound marketing focuses on magnetizing consumers while outbound marketing aims to directly nurture and convert prospects.
Marketing
May 13, 2024
The five top Gen Z consumer values are: a digital-first mindset, sustainability, diversity and inclusion, authenticity, and accessibility.
Marketing
May 06, 2024
Learn how to take research and data to build effective marketing campaigns that attract your audience now and in the future.
Marketing
Apr 23, 2024
Elevate your expertise in brand awareness by learning the art of diagnosing, planning, and executing strategies from Impact Managed Marketing experts.
Marketing
Apr 18, 2024
In this B2B marketing case study compilation, we take a look at five different brands and the ways in which they enhanced their B2B marketing efforts in today’s hyper-saturated marketplace.
Marketing
Apr 17, 2024
Do you have questions about managed marketing services? This blog answers the 8 most common questions people have about this service and breaks down everything you need to know about engaging with a true marketing partner.
Marketing
Apr 11, 2024
What is a marketing assessment? An audit can help you discover your strengths and weaknesses and inform your strategy. Learn more here.
Marketing
Apr 04, 2024
In this rebrand compilation, we review some of the most iconic and impressive rebrands in recent history, including the 2003 LEGO rebrand and the Old Spice rebrand, and how these strategies brought these organizations back into the mainstream market.
Marketing
Mar 28, 2024
Brand awareness is great, but how can you take the next step and use marketing to actually increase sales? Find five strategies in this blog from Impact!
Marketing
Mar 21, 2024
The four types of organizational cultures are clan, adhocracy, market, and hierarchy. Read about each of them in depth in this blog.
Marketing
Mar 14, 2024
The five location based marketing tactics covered in this blog include local paid media targeting, local promotions, out-of-home marketing, geofencing, and location pages.
Marketing
Feb 29, 2024
By prioritizing the customer experience, businesses can increase customer retention and loyalty, generate organic brand advocacy, expand their market share, and ultimately drive the bottom line.
Marketing
Feb 21, 2024
Five benefits that stem from diversity in the workplace and in leadership include enhanced performance, boosted creativity, increased retention, profit growth, and improved collaboration.
Marketing
Feb 07, 2024
The Super Bowl is projected to have nearly 130 million viewers worldwide and with consumer spending around the game reaching over $17 billion. Read more to find out how you can benefit from marketing during the Super Bowl season.
Marketing
Feb 05, 2024
Five reasons you may want managed marketing as a service: emphasizing marketing, cost control, improving marketing tactics, a lack of expertise, and sales support.
Marketing
Feb 01, 2024