BST, AN ELEXIS COMPANY
BST is renowned for innovative quality assurance systems integrated into production lines across industries. However, they were virtually invisible to potential clients, leading to low site traffic, poor lead generation, and sales. This needed to change.
Our team saw that fear of losing money, wasting materials, and disappointing customers was a huge motivator for BST’s clientele, so we deployed two campaign concepts—one that addressed the customers’ fear head-on and another that painted a positive outcome of using BST’s systems. With an A/B approach to measuring results, IMM (Impact Managed Marketing) targeted an increase in BST’s brand mental availability and market penetration through strategic and engaging messaging.
We took our concepts and executed them across an in-depth channel plan, featuring organic social posts, LinkedIn ad campaigns, Google search ads, emails and various pieces of marketing collateral. After running the campaigns side-by-side for a quarter, the results spoke for themselves, people wanted messaging that wasn’t filled with fear, they wanted to hear about solutions. Knowing that, we were able to drive a brand from the shadows into the spotlight through further strategic marketing. It truly was a testament to IMM’s data-driven approach, allowing BST to shatter expectations for audience engagement and brand presence.
66%
242%
98%
275%
140k
“Our partnership with [Impact] has amplified our marketing initiatives beyond what we could have envisioned. The depth and breadth of their expertise from social media to digital and beyond has enlarged our market presence, positioning us at the forefront of the quality assurance space.”
Robert Buongiorno | President | BST Contract signed in Dec. 2021, ending in Dec. 2026
