BRICKYARD HEALTHCARE
In the healthcare industry, building a happy, healthy workforce is as important as happy, healthy patients–a juggling act that Brickyard Healthcare is all too familiar with.
This was hindering both employee and patient attraction. Our team was brought to the table for a rebrand and website overhaul with clear objectives: boost form submissions from potential employees and residents by 20% and 15% within six months and double its share of search from 9% to 18% in one year.
Our research involved interviews, surveys, and market analysis, revealing how employees and patients alike share a desire for a nurturing community environment. This insight molded the brand’s new warm and friendly visual identity, along with a user-friendly website that encourages form submissions, is accessible for older users, and emphasizes expertise and job opportunities. We also launched a content strategy across LinkedIn, Instagram, and Facebook to drive traffic to the new site, brickyardhc.com.
71%
76%
51%
135%
255%
“The Impact Managed Marketing team surpassed our expectations for Brickyard’s launch, quickly understanding our industry, business, and goals. We’ve witnessed a notable rise in website traffic and form submissions, with our team fully embracing the new brand and mission.”
Kelli Collins | VP Admissions & Intake, Brickyard Healthcare
