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What is required to do business today? Discover what you need to know about getting to the next level with Impact’s blogs, videos, webinars, eBooks, and more!

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Webinar

Attract, Engage, Stand Out—Building Effective Marketing Campaigns Webinar

Learn how to take research and data to build effective marketing campaigns that attract your audience now and in the future.

Marketing

Apr 23, 2024

Webinar

colorful lightbulb

Brand Awareness Strategies Blueprint | Webinar

Elevate your expertise in brand awareness by learning the art of diagnosing, planning, and executing strategies from Impact Managed Marketing experts.

Marketing

Apr 18, 2024

Blog Post

Impact IMM professionals on a consulting

B2B Marketing Case Studies That Stick

In this B2B marketing case study compilation, we take a look at five different brands and the ways in which they enhanced their B2B marketing efforts in today’s hyper-saturated marketplace.

Marketing

Apr 17, 2024

Blog Post

Several people gathered around a work table with a tablet displaying graphs

The 8 Most Frequently Asked Questions We Get About Managed Marketing

Do you have questions about managed marketing services? This blog answers the 8 most common questions people have about this service and breaks down everything you need to know about engaging with a true marketing partner.

Marketing

Apr 11, 2024

Blog Post

people working together at table

What Is a Marketing Assessment?

What is a marketing assessment? An audit can help you discover your strengths and weaknesses and inform your strategy. Learn more here.

Marketing

Apr 04, 2024

Blog Post

A wrinkled background with a plane half in greyscale and half red

5 Branding and Rebranding Case Studies

In this rebrand compilation, we review some of the most iconic and impressive rebrands in recent history, including the 2003 LEGO rebrand and the Old Spice rebrand, and how these strategies brought these organizations back into the mainstream market.

Marketing

Mar 28, 2024

Blog Post

A group of marketers sitting around a conference table in an office

Increase Sales Exponentially with These 5 Marketing Strategies

Brand awareness is great, but how can you take the next step and use marketing to actually increase sales? Find five strategies in this blog from Impact!

Marketing

Mar 21, 2024

Blog Post

A group of Impact employees collaborating

The Four Types of Organizational Cultures Explained

The four types of organizational cultures are clan, adhocracy, market, and hierarchy. Read about each of them in depth in this blog.

Marketing

Mar 14, 2024

Blog Post

Someone holding a smartphone with a variety of nearby establishments popping up on the screen with various star ratings

How to Leverage Location Based Marketing

The five location based marketing tactics covered in this blog include local paid media targeting, local promotions, out-of-home marketing, geofencing, and location pages.

Marketing

Feb 29, 2024

Blog Post

A person sitting at a desk with a laptop in front. Floating on the image is a scale of smiley faces ranging from a frowny face to a happy face with corresponding star ratings underneath ranging from 1 to 5

How Customer Experience Drives Business Growth

By prioritizing the customer experience, businesses can increase customer retention and loyalty, generate organic brand advocacy, expand their market share, and ultimately drive the bottom line.

Marketing

Feb 21, 2024

Blog Post

3 people clearly from different walks of life in a meeting room collaborating.

5 Diversity and Inclusion Examples From Leadership Teams

Five benefits that stem from diversity in the workplace and in leadership include enhanced performance, boosted creativity, increased retention, profit growth, and improved collaboration.

Marketing

Feb 07, 2024

Blog Post

Close up of a vintage football helmet

How Stores Are Capitalizing on Super Bowl Promotions

The Super Bowl is projected to have nearly 130 million viewers worldwide and with consumer spending around the game reaching over $17 billion. Read more to find out how you can benefit from marketing during the Super Bowl season.

Marketing

Feb 05, 2024

Blog Post

Two women sitting by a window and reviewing documents with a view of downtown Chicago

5 Reasons You May Need Marketing as a Managed Service

Five reasons you may want managed marketing as a service: emphasizing marketing, cost control, improving marketing tactics, a lack of expertise, and sales support.

Marketing

Feb 01, 2024

Blog Post

silver figurines scattered across a red bullseye

What Customer Engagement Metrics Actually Matter?

Customer engagement is a vital piece of the modern marketing puzzle. Still, with so much consumer data available these days, it can be difficult to pinpoint the customer engagement metrics that are worth tracking and analyzing. 

Marketing

Jan 17, 2024

Blog Post

Man looking at analytics

6 Future Marketing Trends That Will Define 2024

Dive into the future of marketing as we delve into six trends that are anticipated to shape how businesses can best connect with audiences in the new year.

Marketing

Jan 08, 2024

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