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Three versions of the same man expressing different emotional reactions with floating media icons and a video play button floating in the background | red background

Real Life Marketing Professionals React to Real-World Campaigns

In this blog, we feature several professionals from our internal and external marketing teams reviewing real-world ad campaigns. Get their thoughts on what makes for effective marketing in this piece!

Marketing

Mar 14, 2025

A man sits at a laptop with a variety of virtual floating displays showing various tabs he might have open working with b2b paid and social media. Also a handful of floating emojis like heart eyes and crying laughing

Mastering B2B Social and Paid Media Marketing

Social media marketing leverages the power of connection and engagement with your audience while paid media tactics allow you to get your content in front of the right people at the right time. Learn more about how they work together below!

Marketing

Jan 29, 2025

How Big Game Promotions Create Big Business

The big game is projected to have nearly 130 million viewers worldwide and with consumer spending around the game reaching over $17 billion. Read more to find out how you can benefit from marketing around the championship game.

Marketing

Jan 14, 2025

Distressed man holding his temples at a desk with his laptop open in a dark room

What We Can Learn From Rebranding Fails

Read through these rebranding fails to learn about common pitfalls modern brands run into when trying to execute a rebrand and how you can avoid them yourself.

Marketing

Dec 02, 2024

A pair of people working on a design concept with sketches and various color scheme choices

Refining and Leveraging Your Visual Identity

There are several elements that work together to create a brands visual identity such as the color scheme, typography, and of course the logo. Read on to learn how you can refine and leverage your brand’s visual identity.

Marketing

Sep 09, 2024

Web Design Tips: How to Pick Colors for a Website | Tech Tips

What emotions and feelings do you want your customers to feel about your brand?

Marketing

Aug 28, 2024

Assessing Your Marketing: An Inside Look

See how marketing experts assess a business’ existing marketing efforts and how they draw insights from those findings to build better strategies.

Marketing

Jun 10, 2024

Attract, Engage, Stand Out—Building Effective Marketing Campaigns Webinar

Learn how to take research and data to build effective marketing campaigns that attract your audience now and in the future.

Marketing

Apr 23, 2024

Brand Awareness Strategies Blueprint | Webinar

Elevate your expertise in brand awareness by learning the art of diagnosing, planning, and executing strategies from Impact Managed Marketing experts.

Marketing

Apr 18, 2024

A microchip on a blue and orange circuit board

[Template] Cybersecurity Policy Fundamentals

Download this template of fundamental cybersecurity practices and policies that you can start implementing today to substantially strengthen your cybersecurity posture.

Cybersecurity

Mar 12, 2024

Someone holding a smartphone with a variety of nearby establishments popping up on the screen with various star ratings

How to Leverage Location Based Marketing

The five location based marketing tactics covered in this blog include local paid media targeting, local promotions, out-of-home marketing, geofencing, and location pages.

Marketing

Feb 29, 2024

Two women sitting by a window and reviewing documents with a view of downtown Chicago

5 Reasons You May Need Marketing as a Managed Service

Five reasons you may want managed marketing as a service: emphasizing marketing, cost control, improving marketing tactics, a lack of expertise, and sales support.

Marketing

Feb 01, 2024

silver figurines scattered across a red bullseye

What Customer Engagement Metrics Actually Matter?

Customer engagement is a vital piece of the modern marketing puzzle. Still, with so much consumer data available these days, it can be difficult to pinpoint the customer engagement metrics that are worth tracking and analyzing.

Marketing

Jan 17, 2024

What Is Data Availability?

Gain awareness of the importance of data availability, explore the ways to ensure it, and examine the challenges associated with securing it for a company.

Managed IT

Dec 18, 2023

The Ultimate List of Marketing Resources for Any Campaign

What marketing resources does your business need to run successful campaigns? Find out what’s actually necessary for any marketing channel in this eBook!

Marketing

Nov 27, 2023