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What is required to do business today? Discover what you need to know about getting to the next level with Impact’s blogs, videos, webinars, eBooks, and more!

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Blog Post

Three versions of the same man expressing different emotional reactions with floating media icons and a video play button floating in the background | red background

Real Life Marketing Professionals React to Real-World Campaigns

In this blog, we feature several professionals from our internal and external marketing teams reviewing real-world ad campaigns. Get their thoughts on what makes for effective marketing in this piece!

Marketing

Mar 14, 2025

Blog Post

A group of marketers sitting around a conference table in an office

Increase Sales Exponentially with These 5 Marketing Strategies

Explore how you can substantially improve your sales strategies and win a larger market share in this blog covering five powerful marketing strategies that support sales.

Marketing

Mar 03, 2025

Blog Post

A silhouette of a man shouting into a megaphone

Infographic: What Is a Paid Media Strategy?

Maximize exposure to your brand with a paid media strategy. Learn what one is, how to create one, and what are its benefits here.

Marketing

Feb 19, 2025

Blog Post

A man sits at a laptop with a variety of virtual floating displays showing various tabs he might have open working with b2b paid and social media. Also a handful of floating emojis like heart eyes and crying laughing

Mastering B2B Social and Paid Media Marketing

Social media marketing leverages the power of connection and engagement with your audience while paid media tactics allow you to get your content in front of the right people at the right time. Learn more about how they work together below!

Marketing

Jan 29, 2025

Blog Post

A man pointing at a digital chalk board

6 Future Marketing Trends That Will Define 2025

Dive into the future of marketing as we delve into six trends that are anticipated to shape how businesses can best connect with audiences in the new year.

Marketing

Jan 21, 2025

Blog Post

A person sitting on a couch with blue lines stemming out from a central device showing wireless connections.

5 Benefits of the Internet of Things (IoT) for Businesses

Increased productivity and better customer service are some of the benefits of IoT. Discover what IoT can do for your company in this blog.

Digital Transformation

Jan 09, 2025

eBook

The Reality of Business Technology Adoption Report

[2025 Research] The Reality of Business Technology Adoption

Discover businesses’ technology adoption spend, selection and implementation process, and general perception with this new, comprehensive research.

Report

Jan 08, 2025

Blog Post

5 Benefits of Managed Print Services for SMBs

Managed print services have many benefits for businesses including reducing their print budget. Check out the 5 top benefits of MPS.

Print Services

Dec 23, 2024

Blog Post

Smiling man and woman sitting in a cozy nook in front of a laptop.

IRS Section 179 and Eligible Property: What to Know

Update your equipment using a handy tax break - learn more here about IRS section 179 eligible property and how it can save your business money.

Print Services

Nov 13, 2024

Blog Post

A red billboard with a opaque bullseye target and 3 arrows in the center

How to Increase Market Share with Marketing

Powerful marketing can directly lead to an increase in market share, find out how brands use content marketing, audience targeting, and other tools to win more market share with marketing efforts.

Marketing

Nov 04, 2024

Blog Post

A beautiful chicken sandwich, dripping in buffalo sauce, and stacked on top of crisp lettuce, a slice of tomato, and fluffy sesame buns

[Guest Post] Mastering the Ups and Downs of Innovation

Impact’s Chief Technology Officer, Frank DeGeorge, shares his thoughts on the innovation Hype Cycle from Gartner, and how he’s seen it apply in his experiences so far.

Digital Transformation

Oct 09, 2024

Blog Post

A laptop dashboard with metrics on the screen

What Is MarTech? And Why Is It Important to Your Business?

Discover what MarTech is, why it's important to be using modern marketing technology, and examples of tools you should be using today.

Marketing

Oct 02, 2024

Webinar

IT cube on red background

A Closer Look at Impact's Approach to Managed IT

Discover the benefits of proactive IT services and learn how an MSP partner offers strategic, secure solutions.

Managed IT

Sep 16, 2024

Blog Post

A pair of people working on a design concept with sketches and various color scheme choices

Refining and Leveraging Your Visual Identity

There are several elements that work together to create a brands visual identity such as the color scheme, typography, and of course the logo. Read on to learn how you can refine and leverage your brand’s visual identity.

Marketing

Sep 09, 2024

Blog Post

A pair of videographers working on perfecting a shot

Video Marketing Case Studies and Examples

From classic short-form commercials to unique and creative long-form content, video marketing is a wide and highly impactful aspect of modern marketing strategies.

Marketing

Aug 21, 2024

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