Rebranding & Digital Marketing Through an Acquisition Case Study | 33 Realty

33 Realty struggled to manage marketing internally, leading them to partner with Impact for branding and digital marketing. After being acquired by a larger company, Impact helped 33 Realty rebrand and streamline processes, enabling growth, improved audience understanding, and new opportunities for their marketing team. 

The Problem: Building a Unified Brand Among the Chaos of an Acquisition

After struggling to keep up with their marketing internally, 33 Realty turned to outside help, landing with Impact to handle updated branding and digital marketing tasks. But, in the midst of these updates and strategic decisions being made, they were acquired by a larger company, causing a major shift in the way they present themselves. This meant new branding, updated messaging, and more—tasks and projects they were not equipped to handle on their own. 

Our Solution: Consolidate All Marketing with Impact

Our team was able to pivot quickly and help 33 Realty develop a stronger brand. They don’t just tell their own story, they weave in the story of their new owners to improve recognition without confusing their audience.

Additionally, their new brand and website helped that audience better understand what they do.

Having all their outsourced projects (paid media, ads, research, messaging, website, and more) consolidated at Impact created a more streamlined process, saving them a lot of time which they can now dedicate to new marketing projects and opportunities. Because of that, 33 Realty’s marketing team has grown since working with Impact, letting them do things they had never even considered possible before.

Learn more about marketing services from Impact with additional resources, including best practices, news, insights, and more.